Expo West 2026
Booth Visit Summary — Day 3 (March 5)
Anaheim Convention Center, Anaheim, CA
Natural Products Expo West 2026, the world's largest natural, organic, and healthy products trade show, took over the Anaheim Convention Center March 3–6, 2026. On Day 3 (Wednesday, March 5), I walked the floor from 10am through closing, visiting over 60 exhibits across the main halls and outdoor sampling areas. What follows is a visual catalog of each booth I stopped at — from legacy brands like Barilla and Fiji Water to emerging players in functional mushrooms, tallow-fried chips, and koji-fermented beverages. Each entry includes a photo from the booth, company details, and product highlights.
Day 3 at a Glance
Photos taken: 104 | Exhibits visited: 62 | Time span: 10:19 AM – 5:22 PM
Uncle Matt's Organic
Organic Orange Juice, organic beverages
Florida-based organic juice company known for their organic orange juice. Bright orange booth with juice samples and branded merchandise. They featured a novel lipstick-style container for one of their products.
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Happy Family Organics
Organic baby food pouches, kids snacks, toddler meals
Organic baby and kids food brand with a wide range of pouches, snacks, and meals. Their booth featured the "Dazzle Your Plate" campaign with colorful product displays.
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Liquid Death
Canned mountain water, flavored sparkling water, iced teas
Canned water and iced tea brand known for its edgy "Murder Your Thirst" marketing. Their booth featured a full fridge display of their various flavored and plain water products in punk-rock branded cans.
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Good Culture
Organic cottage cheese (4% milkfat), cultured dairy products
Cottage cheese brand positioning itself as "Ridiculously Good" — protein-packed, simple ingredients, thick & creamy, with active cultures. Blue-themed booth with enthusiastic team offering samples of their organic 4% milkfat cottage cheese. Banner declared "The Obsession is Real."
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Calbee Harvest Snaps
Organic Harvest Snaps (Salt & Vinegar, White Cheddar), Harvest Snaps Kids
Japanese snack giant Calbee showcased their Harvest Snaps line of baked veggie crisps. The green-themed booth featured Organic varieties (Salt & Vinegar, White Cheddar) as well as a new Harvest Snaps Kids line. Generous samples in cups.
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Rudi's Bakery
Organic bread, Daily Power bread, Sandos, buns
Organic bakery brand with a magenta/purple booth declaring "Built for Better Bites" and "The Canvas for Everyday Creativity." Staff in Rudi's branded shirts offered sandwich samples (Sandos) and showcased their Daily Power bread line. Freezer-friendly organic breads and buns.
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TCHO
Dark chocolate bars: Lemon Twist, Dark & Salty, Dark Duo
San Francisco-based bean-to-bar chocolate maker with a striking orange booth, featuring varieties including Lemon Twist, Dark & Salty, and Dark Duo. Earned VegNews Hot Product Pick award. Chief Chocolate Maker Brad Kintzer explained that he helped Unreal Chocolates co-founder Chris get their first batch off the ground. Brad works with TCHO founder Jane Metcalfe, known from her Wired magazine days.
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Barilla
Protein pasta, traditional pasta varieties
Iconic Italian pasta maker (Dal 1877) with a large blue-and-yellow booth. Promoted "1st Place in Taste Among Major Protein Pasta Brands" with elaborate plated pasta dishes on display.
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MadeGood
Granola bars, granola minis, crispy squares — all allergy-friendly
Allergy-friendly snack brand with a bold pink-and-blue booth. "Allergy Friendly" and "All Organic" callouts prominently displayed. Products are school-safe and free from common allergens.
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Sartori
Artisan cheese, organic cheese (coming soon)
Wisconsin-based artisan cheese company with an elegant brick-walled booth. Offered generous cheese cubes on a branded cutting board. "Coming Soon" flyer teased a new organic cheese product. Sartori brand crest with laurel wreath logo.
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Culture Pop
Probiotic soda in various fruit flavors
Probiotic soda brand with a clean white booth and bright yellow lemon logo. The rep wore a branded yellow "pop" shirt. Bottles of various flavored probiotic sodas on display including fruit-forward flavors.
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Thai Coco
Coconut water, coconut milk, passion fruit coconut nectar
Thai coconut product brand with a tropical-themed booth featuring palm fronds, colorful mosaic-patterned ceramics, and "The Taste of Thailand" tagline. Showcased coconut water, coconut milk, and passion fruit nectar in vibrant packaging.
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Forager Project
Plant-based Kefir, Creamers (Brown Sugar, Vanilla), cashew milk
Plant-based organic dairy alternative brand. Booth featured oversized product bottles showcasing their Kefir, Creamer (Brown Sugar, Vanilla), and other cashew-milk-based products. Generous sample cups of creamer products.
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Kevala
Organic oils, tahini, coconut products, specialty ingredients
Organic food ingredient supplier with a natural wood display and comprehensive service list: Retail, Food Service, Trending Products, Low MOQ's, Export Support, Short Lead Times, Food Manufacturing. Wide range of organic oils, tahini, and specialty ingredients in glass jars.
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4505 Meats
9G Protein Snack Mix, chicharrones, pork rinds
Pork rind and snack company with a bold red booth. Promoted their new "9G Protein Snack Mix" with orange "NEW" badges. Also visible in frame: Chicas tortilla chips with "Made with Fresh Tortillas" branding. Sample cups with chicharrones/pork rinds lined up.
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Bachan's
Japanese Barbecue Sauce (Original, Hot & Spicy, Yuzu, Miso varieties)
Japanese barbecue sauce brand with a vibrant red booth featuring their iconic white lion logo in a circle. Multiple sauce varieties displayed on shelves behind the sampling counter. Tasting samples of sauces on rice/crackers.
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FlapJacked
Protein Pancake & Baking Mix, Mighty Muffins
Protein pancake and baking mix brand with warm orange/golden booth. "Fluffy Golden Goodness" neon-style sign. Offered pancake samples on sticks. "No Protein-y Taste in This Cup" messaging. Multiple box varieties displayed.
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Queen Street Bakery
Gluten-Free Breads, Buns & Bagels, avocado toast
Gluten-free bakery brand with yellow-and-black branding and the tagline "Only the Good Stuff." Interesting individual-wrapped packaging for products like avocado toast. Specializes in gluten-free breads, buns, and bagels.
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Honey Droplets
100% Manuka Honey Lozenges, Manuka Honey Drops
Manuka honey product line featuring 100% Manuka Honey Lozenges. Blue-themed banner with cherry blossom imagery and honey dipper graphic. New Zealand-sourced Manuka honey in lozenge form.
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Jack Link's
SIMPL 100% Grass-Fed Beef Jerky
Major beef jerky brand showcasing a new product line: Jack Link's SIMPL — 100% Grass-Fed beef jerky. Large red "NEW" banner. Sample trays on the table for tasting.
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Just Date
Just Date Syrup, Naturally Sweetened Chocolate Chips
Date-based sweetener brand with pink/purple branding and the tagline "Sweet Never Felt So Good." Products use dates as a natural, low-calorie sweetener. Booth displayed date syrup bottles and naturally-sweetened chocolate chips.
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Lily's Sweets
No-sugar-added chocolate bars, baking chips, gummy bears, candy
No-sugar-added chocolate and candy brand with green/lime branding and the tagline "Popular for a Reason." Their branded tote bags and tin packaging give them a high-end feel.
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Trü Frü
Frozen chocolate-covered strawberries, raspberries, blueberries
Frozen fresh chocolate-covered fruit brand with pink/blue branding. Featured "Frozen Fresh" strawberry products. Served sample cups of their hyper-chilled, chocolate-dipped fruit pieces.
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GoMacro
MacroBars (plant-based protein bars in various flavors)
Organic, plant-based protein bar brand from Viola, Wisconsin. Large white booth with leaf/sun logo. Multiple bar varieties displayed on trays for sampling. Known for clean ingredients and sustainability commitment.
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Wedderspoon
Organic Manuka Honey Drops (Ginger, Honey, Lemon)
New Zealand Manuka honey brand with a vibrant orange/yellow booth and bee logo. "Eat Feel Good" banner. Featured Organic Manuka Honey Drops in multiple flavors: Ginger, Honey, and Lemon. Bins of individually wrapped drops for sampling.
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KAL Vitamins
Vitamins and supplements
Legacy supplement brand with 90+ years of history. Yellow branded tote bags filled with supplement samples distributed to attendees. "Trust Quality Since 90 Years" messaging.
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Lifeway Kefir
Kefir probiotic drinks, Protein Kefir
America's leading kefir brand with a navy blue outdoor sampling station. Promoted 50 Billion CFU live cultures, 10g protein per serving, and 12 probiotic cultures. "Hello to a Happy Gut" tagline. Protein Kefir line featured.
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New Chapter
Fermented multivitamins, herbal supplements
Premium supplement brand known for fermented whole-food vitamins. Earth-tone booth with purple and amber supplement bottles on display.
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Lorissa's Kitchen
Allergen-free meat sticks, snack bars
Allergen-free meat stick brand with a blue outdoor tent booth. "How to Snack" messaging on tablecloths. Staff offered snack samples of their jerky-style and bar products.
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Himalaya
Ayurvedic herbal supplements and wellness products
Established Ayurvedic wellness company (Since 1930) with a large booth featuring their iconic orange swoosh logo. Displayed herbal healthcare and supplement products. Known globally for Ayurvedic formulations.
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Unbound Snacks
Roasted & Seasoned California Walnuts
Roasted and seasoned walnut snack brand from family farms in Sacramento, California. Booth featured a large poster: "Unbound Roasted & Seasoned Walnuts — They're Really Good." KeHE distribution partnership noted.
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Taki Mai (Calmer Co)
Functional beverages, kava drinks, drinking powders, shots, concentrates
The Calmer Co. provides natural solutions to calm nerves, support mind & muscle relaxation, and induce sleep, delivered via functional beverages, drinking powders, shots, and concentrates. Under their House of Brands: FijiKava, Taki Mai, and Danodan Hempworks. Staff wore branded shirts at their earthy, Pacific-inspired booth.
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Fiji Water
Natural artesian water
Premium bottled water brand from Fiji with a tropical backdrop booth. Rows of iconic square bottles with tropical scene labels. "Recycle" messaging prominent. Generous water distribution to attendees.
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Aonic Fuel
32G Protein Shake (Chocolate, other flavors)
Clean protein shake brand. "Clean Complete 32G Protein Shake" messaging. Featured chocolate flavor in sleek black cans with white boxed multi-packs. Co-Founder Senada Greca holds an MBA and is also the founder of WeRise, a world-leading fitness and self-development platform, and is best known as Kim Kardashian's personal trainer.
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Kojipop
Koji-fermented beverages (Summer Coco, other flavors)
A new US brand from Japanese fermented beverage maker Oryzae. "The New Standard Beverage" and "Fermenting the world from Japan" taglines. B Corp certified. Featured canned koji-based drinks in multiple flavors including Coconut (Summer Coco).
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STRONGR
Colostrum Smoothie beverages
Colostrum smoothie brand with dark/black booth. "Wellness Within, Greatness Ahead" tagline. "Wickedly Delicious" and "Natural Energy" callouts. Featured bottled colostrum smoothies in various flavors. GORGIE energy drink visible in background.
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Datefix
Medjool date nutrition packs
Date-based fresh fruit nutrition packs in colorful carton-style packaging. "The Cleanest Fuel" tagline. Datefix is made from Medjool dates from California with just a touch of orange blossom water — turning the oldest fruit in the book into a rich, velvety smooth blend. Just fruit, made to go.
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Lekker Kitchen
Frozen meals: Peri Peri Chicken, Peppered Steak Pie, Masala Steak & Fries, Koeksusters
South African-inspired, HFSAA-certified halal catering and frozen meal brand based in California, founded by Fiona Motala. "Bold African Flavors, Crafted for the Modern Kitchen" tagline. Black-and-white geometric pattern booth. Specializes in Peri Peri Chicken, Peppered Steak Pie, Masala Steak & Fries, and Koeksusters, all made with ethically sourced, halal-certified, 100% hand-slaughtered, hormone- and antibiotic-free meat.
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Moshi
Asian-Inspired Kettle Cooked Chips, Sparkling Drinks
Asian-inspired snack and beverage brand with bright yellow booth. Featured NEW Asian-Inspired Kettle Cooked Chips ("Extra Crunchy!") alongside their sparkling drink line in colorful bottles. @DRINKMOSHI and TasteMoshi.com branding.
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Chimes
Ginger chews, ginger candies in various flavors
Gourmet ginger candy and confection brand with a peach/coral booth. "It's Your Call" and "Flavors You Feel" messaging. Packages of Chimes ginger chews with orange slice imagery displayed on the wall.
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Café La Llave
Cuban-style espresso, coffee
Cuban-style espresso brand with a green-and-white "Ventanita" (little window) themed booth evoking Miami coffee culture. "Miami's #1 Espresso" claim. Staff in dark green polo shirts served samples.
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Joolies
Organic Medjool dates, date pops, date snacks
Organic Medjool date brand with a colorful teal/pink/orange booth. "Not Sugar" messaging. Featured date pops and whole dates. Staff in matching teal shirts. Playful retro design.
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Oegg
Soft-Boiled Eggs, ready-to-eat egg snacks
Zero-egg soft-boiled egg snack brand based in Corsicana, Texas. "Soft-boiled perfection — Made in Texas" tagline. Featured ready-to-eat soft-boiled eggs developed using an advanced production process imported from Japan, made with carefully selected grain-fed eggs with raw food certification. NEXTY Award badge visible. Appears to be a Chinese-founded company.
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Big Mozz
Mozzarella sticks
Mozzarella stick brand with a dark booth and red pizza-slice-shaped sample holders. Served warm mozzarella stick samples. Fun, casual branding.
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La Colombe
Cold Brew coffee, Draft Lattes
Premium coffee brand with a Cold Brew station. Staff served iced coffee samples. CAULIPOWER and Brasil booths visible nearby in the background. Known for their Draft Latte canned coffees.
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Melting Forest
Mushroom-infused functional mocktails (canned)
Mushroom-infused functional mocktail brand with a colorful illustrated booth. "Functional Mocktails" and "Mushroom Infused" prominently displayed. Tagline: "where good choices meet great vibes." Multiple canned varieties on display.
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Power Crunch
Protein Energy Bar (wafer-cream format)
Protein energy bar brand with orange-and-white booth. "Creamy, Loaded!" messaging with giant wafer bar imagery. Multiple varieties of their signature wafer-cream protein bars displayed for sampling.
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Baobest / Multiple Emerging Brands
Superfruit bites, gut health snacks, electrolyte products
Hot products/emerging brands area with several booths visible: Baobest Superfruit Bites from Cape Town, South Africa (yellow giraffe branding), Prickle ("Simple Everyday Gut Health"), and electrolyte products. A bustling discovery zone.
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Chomps (Got Protein?)
Protein-rich meat snack sticks, jerky
Meat snack booth with bold red "Got Protein?" signage. Staff grilling and serving meat samples on checkered paper. Red product boxes displayed. Focused on high-protein, clean-ingredient meat snacks.
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The Bone Broth Co.
Bone broth products (multiple varieties)
Bone broth brand with a dramatic black booth. "...you heard that right..." teaser text and "Gut Friendly" logo with cloud icon. Colorful product boxes (red, blue, yellow) stacked behind the smiling booth rep.
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Umami Insider / Japanese Craft Products
Japanese craft sauces, vinegars, soy sauce, condiments from various prefectures
Japanese artisan food collective with "FROM JAPAN WITH CRAFT" stamp-style banner. Umami Insider branding. Displayed craft sauces, vinegars, and condiments from multiple Japanese prefectures: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, Tottori, Shimane, Okayama, Hiroshima, and more. Individual vendor showcased premium bottled sauces in gift packaging.
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Maestro Kitchen
Gourmet Peruvian sauces and condiments
Peruvian authentic gourmet sauce brand — "Home Made Authentic Gourmet." "Why Crunch Matters" messaging. Sauces described as "amazing with Beef, Seafood, Flame, Burgers." Peru flag visible. No Preservatives, Gluten Free. Extensive sauce collection in glass jars on wooden rack.
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Lulú
Plantain chips (Platanitos)
Latin American plantain chip brand with green-and-red branding. "Reinventing One..." tagline. Staff in matching red Lulú shirts. Large display of plantain chip bags (Platanitos).
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Yokuu
Probiotic cleaning products (multi-purpose, laundry, toilet bio)
Probiotic cleaning product brand with green booth. "Small But Mighty!" and "Invite 1 Billion Cleaners to Your Home" messaging. Featured multi-purpose cleaners, laundry, and toilet bio products. Eco-friendly, non-toxic approach using probiotics. Founded by bioengineer Joris Jansen; the company name derives from the Japanese concept of "forest bathing" (森林浴: shinrin-yoku).
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URVI
Functional gummies (various formulas)
Functional gummy supplement brand. "Works like science. Tastes like candy." tagline. "The Urban Vitality System" positioning. Colorful gummy supplement pouches displayed with ingredient bowls. Clinical doses, sugar-free, vegan, gluten-free claims.
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Two River Mushroom / Farm to Broth
Organic mushroom broth (Chaga, other varieties)
Certified organic mushroom farm and broth producer. "Farm to Broth — Grown by Farmers, Crafted for Consumers" banner with pastoral imagery. Two River Mushroom Certified Organic seal. Featured Chaga mushroom broth in a large thermos for sampling. UNFI and KeHE distribution partners noted.
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TruSpan (Defend. Protect. Renew.)
NAD+, Essential Amino Acids, Postbiotic supplements
Longevity-focused supplement brand with navy blue booth. Three-pillar approach: Defend (Longevity), Protect (Optimal Health), Renew (Biomaintenance). Features NAD+, Essential Amino Acids, and Postbiotics.
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Maha Virtue
Saffron-infused beverages
Saffron-based beverage brand with a sleek white booth. "Power of Saffron" tagline. Dark bottles of saffron-infused drinks displayed in ice bucket and on wine-style rack. Premium, elegant positioning with lemons as garnish.
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Mana Chocolat Magique
Functional chocolates: Serene, Uplift, Focus
Functional chocolate brand — "chocolat magique" (magic chocolate). Menu card showed three product lines: Serene, Uplift, and Focus — each formulated with specific functional ingredients. Dark, elegant booth design.
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VACA Chips
Beef Tallow Tortilla Chips (multiple flavors)
Beef tallow tortilla chip brand with bold red-and-white booth. "Made with Beef Tallow" prominently displayed. VACA CHIPS boxes stacked on table. Multiple chip flavor varieties. Generous bowl of chips for sampling.
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MASA by Ancient Crunch
Tallow-cooked chips
Tallow-cooked chip brand from Ancient Crunch. "The Perfect Chip — Cooked in Tallow" messaging. "Oil Safe" certification seal. Chip samples on wooden board. Part of the growing beef tallow snack trend at the show.
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Life Cykel
Mushroom liquid extracts (Lion's Mane, others), mushroom supplements
Australian mushroom supplement brand with a dramatic dark booth featuring topographic pattern design and yellow "lifecykel" text. Featured a "Reaction Test powered by Lion's Mane" interactive demo. Certified: USDA Organic, GMP, Non-GMO, Informed Sport, Grown & Made in USA. Multiple liquid mushroom extract bottles displayed.
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