Natural Products Expo West 2026
On the final day of Expo West 2026, I walked the halls of the Anaheim Convention Center visiting 28 exhibitor booths between 10:28 AM and 11:52 AM. The exhibits ranged from legacy brands like Organic Valley and ITO EN to emerging players like Magos Whole Egg Chips and DryWater. Notable themes: protein fortification across every category, Korean and Japanese functional foods going mainstream, and Mexican-inspired flavors (chamoy, Tajín) showing up everywhere. Here is a summary of each booth visited, in chronological order.
1. NutriBiotic
NutriBiotic specializes in grapefruit seed extract (GSE) products and nutritional supplements. Their booth showcased the Clarity Focus & Memory brain-and-cognitive supplement alongside their extensive line of GSE-based body care, immunity, and protein products. Founded in California, they are known for clean-label supplements with minimal additives.
2. Oars + Alps
Oars + Alps makes premium men's skincare and body care products. Their booth highlighted aluminum-free deodorants and their tagline: "Premium Skincare That Works As Hard As You Do." The brand emphasizes natural ingredients and is widely available at Target and other major retailers. Also visible nearby: Mrs. Meyer's Clean Day products.
3. Fine Japan
Fine Japan's booth banner read "Unlock Japanese Secrets" and featured traditional Japanese health and beauty products including collagen, hyaluronic acid, and other functional supplements. The representative displayed what appeared to be a Japanese lacquerware item. Fine Japan (ファインジャパン) has been producing health foods in Japan since 1974.
4. The Ginger People
The Ginger People's large booth proclaimed "Discover Ginger Magic" with the tagline "If fig is the warm up, Ginger is the Show." They displayed an extensive range of ginger-based products including ginger chews, crystallized ginger, ginger beverages, and cooking ingredients. Known for using real, sustainably sourced ginger in all products.
5. Chaucer Foods
Chaucer Foods (tagline: "collaborate · innovate · solutions") showcased their freeze-dried fruit powders and "Crunchies" snack line. Their display featured freeze-dried berries and fruit powders for B2B and consumer markets. Chaucer is a UK-based global leader in freeze-drying technology with operations across multiple continents.
6. BioSil (by Natural Factors)
BioSil's eye-catching teal booth featured a glowing "Science-Backed Results" neon sign. The brand specializes in clinically proven collagen-generating supplements using ch-OSA (choline-stabilized orthosilicic acid). Products are designed to activate the body's own collagen production rather than just providing collagen directly.
7. Think Rice Think Thailand (Thai Rice Exporters Association)
The Thai Rice Exporters Association booth showcased Thailand's premium rice with the slogan "Think Rice Think Thailand — We serve the best quality rice to the world." A chef demonstrated Thai rice preparations. Also visible nearby: COS Natural (Climate's Positive Clean Cosmetics) brand display.
8. Magos
Magos featured their Whole Egg Chips — a protein-rich snack made from real eggs. The vibrant orange booth highlighted nutritional benefits including choline, B12, protein, and Omega-3. Available in multiple flavors, these chips position themselves as a high-protein, nutrient-dense alternative to traditional snack chips.
9. Langers Juice
Langers displayed their Mango Chamoy Mangoneada juice — a Mexican-inspired fusion flavor combining mango with chamoy (a savory-sweet-spicy condiment popular in Mexican cuisine). Langers has been a family-owned juice company since 1960, based in City of Industry, California.
10. Organic Valley
Organic Valley's charming farmhouse-themed booth showcased their Protein Plus products alongside their full line of organic dairy. The representative wore a shirt reading "We've Raised the Bar on Protein." Organic Valley is America's largest farmer-owned organic cooperative, founded in 1988 in Wisconsin with over 1,600 family farms.
11. Nancy's Probiotic Foods
Nancy's Probiotic Foods featured their Whole Milk Greek yogurt and other probiotic-rich dairy products with sampling. The Oregon-based company has been making cultured dairy since 1970 and is a pioneer in probiotic yogurt. Their products emphasize live active cultures for gut health.
12. Ancient Organics
Ancient Organics displayed their premium organic ghee in multiple varieties, plus popcorn and other ghee-based products. The company makes 100% organic, grass-fed ghee using traditional Ayurvedic methods. Based in Berkeley, California, they source from pasture-raised cows and offer both cooking ghee and flavored varieties.
13. Death Wish Coffee
Death Wish Coffee's dramatic black booth featured their canned Cold Brew Lattes in Vanilla, Mocha, and Classic flavors. Marketed as "The Can You Can't Live Without — Bold, Smooth and Delicious," they emphasize Clean Energy, Good Source of Protein, and Less Sugar. Fair Trade certified. Known for marketing "the world's strongest coffee."
14. Jung Kwan Jang (정관장)
Jung Kwan Jang (正官庄: jeonggwanjang), the world's #1 Korean ginseng brand, displayed their "EveryTime" collagen ginseng shots and featured a "Korean Ginseng Ritual Bar" for sampling. Their brochure proclaimed "127 Years. Korean Ginseng Legacy." Manufactured by Korea Ginseng Corporation, founded in 1899 and winner of multiple NutraIngredients Awards.
15. DryWater Inc.
DryWater's booth featured their daily electrolytes + vitamins powder sticks made from real fruit. Prominently displayed: their NSF certification. The product is a powder sachet designed to be mixed into water, offering hydration with vitamins — positioned as a clean alternative to sugary sports drinks.
16. Transparent Labs
Transparent Labs showcased their Creatine HMB and other sports nutrition supplements. True to their name, the company emphasizes full ingredient transparency with no proprietary blends, artificial sweeteners, or fillers. Popular in the fitness community for evidence-based formulations at clinically effective dosages.
17. Nutrísimo
Nutrísimo's booth headlined "Just Fruit with Tajín" — dried fruit snacks seasoned with the popular Mexican chile-lime seasoning. Marketed with no sugar added, no artificial colors, no sulfites, vegan, and gluten-free claims. A natural pairing of Mexican flavors for the health-conscious snacker.
18. True Sea Moss
True Sea Moss displayed their line of sea moss-based beverages and supplements in a sleek dark-teal booth. Sea moss (Irish moss / Chondrus crispus) is trending as a superfood rich in minerals, iodine, and prebiotic fiber. Their products included bottled sea moss drinks, gels, and supplement capsules.
19. PepsiCo — Good Food Warrior
PepsiCo's booth section featured the Good Food Warrior protein bars, emphasizing 10g protein made with roasted and finished ingredients. The representative wore a "Food Warrior" apron. Part of PepsiCo's broader push into better-for-you protein snacking.
20. PepsiCo — SunChips Fiber
Also at PepsiCo's large booth: SunChips Fiber, highlighting 3g of fiber per serving. The multigrain snack chip is being repositioned with a fiber-forward health message. PepsiCo staff offered samples of the new fiber-enhanced varieties.
21. PepsiCo — Quaker Protein Rice Crisps
PepsiCo also showcased Quaker Pro Protein Rice Crisps with 6g protein and 9g whole grains. Available in flavors including Chocolate Caramel, these represent Quaker's move into protein-enriched snacking. Samples were available at the booth.
22. Confetti
Confetti's colorful booth asked "Got Color?" and displayed boxes of what appeared to be colorful, mixed-variety snack or produce boxes featuring vibrant fruits and vegetables. The branding emphasizes color diversity in diet as a path to nutrition.
23. goBHB (Ketone Labs)
goBHB by Ketone Labs displayed their beta-hydroxybutyrate (BHB) exogenous ketone supplements under the banner "Energy for Life — The Body's Most Powerful Fuel. Anytime. Anywhere." BHB is a ketone body that can serve as an alternative energy substrate for brain and muscle tissue.
24. Bibigo (CJ CheilJedang)
Bibigo (비비고) had a large green booth showcasing their Korean dumplings (mandu/만두), seaweed snacks, and "On-trend K-Flavors". Bibigo is a global Korean food brand owned by CJ CheilJedang, one of South Korea's largest food conglomerates. Their products make Korean cuisine accessible to mainstream consumers.
25. TruLabs
TruLabs' neon-lit booth (purple and green accents) showcased their line of functional drink mixes and supplements. The brand focuses on clean energy, hydration, sleep, and pre-workout formulations. Their products are popular with athletes and fitness enthusiasts looking for transparent, effective supplementation.
26. Venture Pal Corporation
Venture Pal's teal-bannered booth proclaimed "The Journey to Health Starts Here" and displayed a wide range of supplements categorized by function: Everyday, Endurance, and Fun lines. Their products are available on Amazon, Walmart.com, Target, and iHerb. Clinicians' Choice endorsed.
27. Nattiase (Taiwan)
Nattiase, a Taiwan-based company, displayed their nattokinase enzyme supplements. Nattokinase (ナットウキナーゼ) is a fibrinolytic enzyme extracted from nattō (納豆), the traditional Japanese fermented soybean food. The booth featured various certifications and "Fuel your Energy!" messaging. Products are manufactured in Taiwan with multiple international certifications.
28. ITO EN — Oi Ocha (伊藤園 おーいお茶)
ITO EN (伊藤園), Japan's largest tea company, displayed their flagship Oi Ocha (おーいお茶) green tea line with a cheerful booth featuring QR codes for social media. ITO EN has been producing tea since 1966 and Oi Ocha is the world's best-selling green tea beverage. Their booth also showed canned tea varieties and new flavors.